Our History (Heart)

Intuitive Data Analytics (IDA) is a spin-off of RT Lawrence Corporation (RTL): in essence, we are not a new kid on the block. RTL started almost 30 years ago. Just two individuals sharing one idea in a 75 sq ft. office space with a shared desk and 2 chairs in sunny California. Since then, RTL, has organically grown to a company with over 85 staff members, many of whom been together for over 20 years.

We broke off to create a brand-new company, and IDA was born. IDA, under the incubator model, was started with 25 of the best visionaries, innovation strategists, engineers, and designers. This business model of melding two companies together unlocked innovation and fresh, unbridled ideas with proven business success.

What We Believe

“100 customer-loving-us-less” is our philosophy; it’s a central theme of how we treat our customers and our commitment to them from the very start. IDA embraces this foundational purpose. It’s a term we coined since the start of RTL; it’s one of the pillars of our longevity. This philosophy allows us to be in the very same shoes as our customers, understand their pain, and contribute to their success and be part of their family. This is drastically beyond the concept of customer satisfaction. We commit to our customers with our hearts and souls

Our Mission Statement

“Our mission is to improve the living standards by increasing productivity.” We do this by building affordable clever automation and delivering automated leveraged services.

What We Stand For (Soul)

What Makes Us Different (Mind)

Best of Innovation

We want to change the world. IDA was designed to be human centric innovation which blends real business problems with psychology + leading edge technology blended into one.

We approach problems in a clever way, that means phonetically focus on what people say, how people think and work, and cleverly use innovation to build up that dream. We develop, “Why didn’t I think of that” inventive solutions.

Client Philosophy

All our efforts are pointless unless we stay anchored and pursue 100% customer loving-us-less. That translates to being there for our clients and thinking one step ahead of them to ensure their success. Our clients come first. We earnestly work to win your hearts with clever technology and unparalleled support and service.

Management Continuity

IDA’s team of 25 is not simply a bunch of techies and brains without real life implementation experience. IDA paired with RTL’s decades of implementation success; we bring innovation, and b2b experience to our client partners which translates to optimized success.

Company Fact Section