Sentiment analysis uses natural language processing to identify the mood or emotional tone within textual data. This helps you capture qualitative perceptions that may not be obvious in quantitative data.
Illuminate market trends, competition strategy, and customer preferences. Spot trends, measure market sentiment, and make data-driven product development, marketing, and competitive positioning decisions by evaluating data from diverse sources.
Uncover hazards to the company’s reputation or operations; prevent crises and reputational concerns by monitoring sentiment patterns and detect unfavorable sentiment surges.
IDA puts the power of data in your hands, enabling you to interact with data in a whole new way. Find anomalies, possibilities, and opportunities to improve performance and be prepared for the future.